Our collaboration with Photographer Pedro Alfaro and Make up artist Marcela Hernandez for the campaign shoot of the capsule collection Spring - Summer 2017. I chose the La chine Canal in Montreal to shoot this campaign because of its beauty and the open space. I am particularly fond of this place because it is actually the neighborhood I live in. The scenery is just beautiful. Being surrounded by a little bit of nature in the middle of the city is always refreshing and this feeling is what I wanted to portray in the shoot for the SS17 campaign along with feelings of freedom, nature inspiration, energy and youth.
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